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Les formations et programmes


Master of Hospitality Management: Luxury and Lifestyle ( 063MTRL )
Institut de gestion des entreprises

The Master of Hospitality Management, Luxury and Lifestyle is aimed at developing luxury hospitality specialists with thorough understanding of the connection that exists between sensorial products and the client experience in the hospitality and leisure industry. Graduates will add a new dimension to the luxury and lifestyle markets by designing and managing products and services that connect with clients in multidimensional environments.
Responsable pédagogique : Joseph CHÉHAB

Organisation des études
120 crédits
Langue d'enseignement : Anglais

Prérequis
Bachelor degree, all majors

Admission


Première année
Semestre 1
Matières obligatoires
Contemporary Lebanese and Mediterranean Art and Design
Contemporary Mixology
Corporate Finance and Financial Analysis
Gestion des ressources humaines | Human Resource Management
Managerial Accounting in the Hospitality Industry
Packaging and Merchandising in the Hospitality Industry
Sensorial Analysis in the Hospitality Industry
Strategic Food and Beverage Management
Strategic Marketing of Services
Sustainable Tourism and Destination Management
Semestre 2
Matières obligatoires
Architecture and Design in Luxury Hospitality
Distribution Management in the Hospitality Industry
Luxury Event Management
Luxury Hospitality Industry and Competitive Analysis
Management of Luxury Brands Identity
Marketing and Selling Wines, Spirits and Cigars
Méthodologie de la recherche | Research Methodology
Project/Thesis - Part I


Deuxième année
Semestre 3
Matières obligatoires
Luxury Bar Management
Luxury Communication and Media Planning
Luxury Customer Behavior
Luxury Hospitality Operations Management
Luxury Service Audit and Performance Indicators
Pricing and Yield in the Luxury Hospitality Industry
Project/Thesis - Part II
Semestre 4
Matières obligatoires
Conciergerie and Customer Relationship Management
Hospitality Management Simulation Exercises
Luxury and Lifestyle Sensorial Branding
Luxury Hospitality Quality Control Systems
Luxury Spa and Wellness Management
Project/Thesis - Part III
Showcase and Lobby Decoration


 

 

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