This course explores the integration of artificial intelligence tools and techniques in modern marketing practices. Students will delve into the utilization of AI algorithms, machine learning models, and data analytics to optimize marketing strategies across various digital channels. Through real world applications and hands on experience, students will learn to personalize content, enhance customer engagement, and drive ROI through targeted advertising and dynamic pricing. The course emphasizes ethical considerations and responsible AI usage, empowering marketers to leverage technology effectively while maintaining integrity and trust.

Temps présentiel : 30 heures

Charge de travail étudiant : 70 heures

Méthode(s) d'évaluation : Examen final, Examen partiel, Travail personnel