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UX Writing & Transcultural Content Strategy certification: From Microcopy to Global User Experience / Module 1 (103FC45)
Objectif :
At the end of this training, participants will be able to:
1. Apply UX writing principles to craft functional, clear, and accessible interface microcopy.
2. Conduct content discovery and map user journeys to align interface copy with business goals.
3. Structure copy experiments and evaluate performance metrics to demonstrate content ROI.
4. Adapt digital products for international markets, accounting for cultural mental models and layout conventions.
5. Apply practical content design frameworks to professional digital product workflows.
Contenu :
● Core principles of UX Writing vs. traditional copywriting and UI microcopy components.
● Information hierarchy, clarity, conciseness, and cognitive load reduction in digital interfaces.
● Digital accessibility (WCAG content guidelines) and inclusive content strategies.
Langue(s) d'enseignement :
Anglais
Récurrence :
Forme :
À distance
Lieu :
Campus des sciences humaines
Nombre d'heures :
10.00 heures
Droit d'inscription :
250 US payables à la banque Audi ou au secrétariat de l'institution
Personne à contacter :
Cible :
Autres: professional translators, UX/UI designers, product designers, product managers, content designers, copywriters, technical writers, digital communication specialists, customer experience professionals, front-end developers, and anyone involved in designing or optimizing digital user experiences.
Planification :
- Date de début:
- 18/01/2027
- Date de fin:
- 18/01/2027
- Salle:
B:- E:- N:-
- Date de début:
- 27/01/2027
- Date de fin:
- 27/01/2027
- Salle:
B:- E:- N:-
- Date de début:
- 25/01/2027
- Date de fin:
- 25/01/2027
- Salle:
B:- E:- N:-
- Date de début:
- 20/01/2027
- Date de fin:
- 20/01/2027
- Salle:
B:- E:- N:-