This course introduces entrepreneurship fundamentals including innovation, ideation, and strategy. It explores the DNA canvas, encompassing design, needs, and aspirations, as well as visualizing business through the Business Model Canvas. Additionally, it delves into understanding the entrepreneurial environment and identity within the Lebanese ecosystem, covering legal registration and business identity such as SAL and SARL. The curriculum also includes digital entrepreneurship topics like e-commerce and virtual marketplaces, along with payment gateways. Furthermore, it examines the pricing strategies crucial for the sustainability and scalability of entrepreneurial ventures, concluding with insights into export opportunities.

Temps présentiel : 20 heures

Charge de travail étudiant : 30 heures

Méthode(s) d'évaluation : Examen écrit