026INMDM2 | Innovation's management and design |
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Innovation is a need in a world rapidly changing and is at a major component of business strategies. The success of an innovation cannot be reduced to the overall experience it offers. An innovation must also have a solid business model aligned with the company’s strategy and market needs. This course covers: - The "Design" aspect of innovation design thinking processes, co-creation, user experience and design - As well as the "Business" aspect of innovation analyze the viability of the idea, the phases of its implementation, the various impacted stakeholders, financial aspects ... Temps présentiel : 35 heures Charge de travail étudiant : 65 heures |