This course aims to equip students with the necessary knowledge to launch and optimize digital campaigns, understand how to prepare a brief, and develop a media plan. By the end of the course, students will be equipped to create and implement comprehensive digital marketing strategies that drive engagement and sales.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 20 heures

Méthode(s) d'évaluation : Projets