In a fast-paced world, innovation is key and the driving force for every professional especially for entrepreneurs. The generation of new and viable ideas and their transformation into products, services, and systems is pivotal for the growth and sustainability of any business. This course aims to equip the next generation of entrepreneurs with a critical and creative mindset and its related core skills in innovation and creative problem-solving. It is developed on decades of practices of teaching innovation at School Stanford University. We will examine the renowned IDEO’s Human-centered DESIGN THINKING process from beginning to end, starting with the understanding the user’s needs to techniques for brainstorming and generating new ideas and developing the “Concept”, prototyping, testing and finishing with the creation of a new product after analyzing its Desirability, feasibility and viability. Multiple creative thinking techniques like mind mapping and thinking hats will be explored in this course as well as refining critical thinking skills allowing people who aren't trained as designers to use a practical toolkit to address a vast range of challenges. Sessions are set as a mix of interactive activities, lecture, discussion, and presentations of projects.

Temps présentiel : 12.5 heures

Charge de travail étudiant : 5 heures

Méthode(s) d'évaluation : Evaluation - Examen final, Examen écrit, Travaux pratiques contrôlés

Référence :
Jeanne Liedtka and Tim Ogilvie Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia University Press, 2011) • Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske, The Designing for Growth Field Book: A Stepby-Step Project Guide (Columbia University Press, 2014) • Tom Kelly, The Art of Innovation: Lessons in Creativity From IDEO, America’s Leading Design Firm (Profile Books, 2002) • Don Norman, The Design of Everyday Things (Basic Books, 2013) • Dan Roam, The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas With Pictures (Portfoilo, 2013) • The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems , Michael Lewrick, Patrick Link, Larry Leifer (Wiley) • The Art of Creative Thinking, Rod Judkins, (SCEPTRE 2016) • Creative Courage: Leveraging Imagination, Collaboration, and Innovation to Create Success Beyond Your Wildest Dreams, Welby Altidor, (WILEY 2017) • IDEO.org, The Field Guide to Human Centered Design (IDEO.org, 2015) • Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (HarperBusiness, 2009) • Roger Martin, The Design of Business: Why Design Thinking Is The Next Competitive Advantage (Harvard Business Review Press, 2009) • Alexander Osterwalder and Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (John Wiley and Sons, 2010) • The Creative Habit, Learn it and use it for life, Twyla Tharp • Critical and Creative Thinking by Design, IDEA Studio, Virginia Tech • Critical Reasoning for Beginners, Marianne Talbot, Department for Continuing Education, University of Oxford, Michaelmas 2009