"This is a new day , a new beginning"- Ahsoka Tano | Star Wars quotes

Not so long time ago, in a far away galaxy, Covid19 confined us, but it could not stop the force of doing things differently.

Making it a tradition, since 2019, Mrs. @RoulaChehab, instructor of Communications in the BBA class , immersed her students in the #starwars themed branding experience on campus.

Instead of going through the traditional stream of explaining how organizations create successful events, she invited the students to live an immersive experience of a #starwars themed event.

Class was turned into a theatrical space as a modern Jedi academy, Darth Vader, Princess Leia, Skywalker shared their costumes and merchandise.

Fun, giggles and smiles, light sabers fights, Yoda, and BB-8 themed pops. Darth Vader, Princess Leia, Skywalker shared our branding experience, and all this on the original score of #JohnWilliams.

But it was only a prelude to an exhaustive presentation how one of the all-time favorite series “Star Wars” could instruct on branding, marketing, communications strategy, PR, Leadership, and life.

In brief, it was a galactic moment.