Recent advancements in AI have significantly sparked concerns, leading many to fear that careers like copywriting might soon become obsolete. While AI is likely to replace some tasks as it offers cost-effective solutions, you—a copywriter—need to learn to leverage it to your advantage. If agility is not part of your skillset, here is a harsh truth: AI will not eat you alive, mediocrity will.
What makes AI mind-blowing? Why is it perceived as a threat to copywriters? AI mimics human intelligence to complete tasks and this is what makes it remarkable. AI developers are continuously working towards enhancing its features to equal the human mind. However, some people seem to ignore what the human brain is capable of. If you think that AI is mind-blowing, take a look at the ones who created it. Do the latter species sound familiar?
If humans are capable of creating phenomenal AI tools, what exactly is stopping you—as a human— from elevating your writing skills? The truth is, AI is not for the weak. Worrying about AI taking over your copywriting job stems from mediocre writing skills. AI can rather be seen as a helpful tool that could spark inspiration and ideas. Long ago, our ancestors drew inspiration from their surroundings to craft timeless work. Today, a new source of inspiration is presented to you, and that is AI! When you think of it this way, a partnership is formed.
Imagine if Chanel, Hermès, Louis Vuitton, Gucci, and other luxury fashion brands fully generated their marketing/writing content through AI? Would they have their own successful persona and positioning in the market? The answer is obviously clear, yet some people still undervalue the power of unique human creativity. In a world where companies and employers resort to AI for quick and pocket-friendly solutions, show them a reason not to; elevate your creativity and go the extra mile. With AI advancing at an unprecedented pace, here is a message to you: Dear copywriters, may speed be your savior!
Rebecca Daou
M3-Traducteurs Rédacteurs