Université Saint-Joseph de Beyrouth (USJ) was proudly represented at the finals of the Cosmaline CampusCraze – 2nd Edition, organized by Malia Group on Tuesday, May 20, 2025 at Malia Tower.

The competition brought together student teams from six universities across Lebanon to develop and pitch innovative marketing campaigns for Cosmaline’s personal care products. Following a competitive selection process, the USJ team, Cosmatic, secured a spot in the final round.

The team consisted of four students: Razane Mneimneh, Reine Haidar, Guandelina Elias, and Carine Feghaly, who presented a comprehensive marketing concept in front of a distinguished jury panel, including Cosmaline’s CEO and executive leadership team.

Throughout the competition, the Entrepreneurship and Competencies Center (EC2) at USJ provided guidance and mentorship to the students, helping them shape their value proposition, refine their presentation, and prepare for the final pitch.

This participation highlights USJ’s continued commitment to experiential learning opportunities and real-world engagement with the business sector. We congratulate the Cosmatic team for their dedication and commendable performance in reaching the final stage of a highly competitive, nationwide initiative.