We’re proud to announce that two USJ students reached the national finals of the L’Oréal Brandstorm 2025 competition, held on April 23, 2025 at Metropolis Cinema, Mar Mikhael.

The finalists Jennifer Chedid El Helou and Charbel Abou Younes from the Faculty of Engineering - ESIB participated as part of an interdisciplinary team in collaboration with students from other universities.

Throughout their Brandstorm journey, the USJ Entrepreneurship Center – EC2 supported the students with personalized coaching, pitching workshops, and continuous guidance to help them refine their business concept and presentation skills. A USJ representative was also present at the final event to offer on-ground support and coverage.

We congratulate our students for representing USJ with creativity, professionalism, and entrepreneurial spirit. Competitions like Brandstorm are a valuable opportunity for students to challenge themselves, connect with real-world innovation, and grow as future leaders.

Stay tuned as we continue to support the next generation of entrepreneurs!