Maissa Abou Adal Ghanem didn’t just inherit a name; she inherited a mission and a vision

In this exclusive podcast episode, Maissa, proudly member of our USJ Business School advisory board,  shares how she found her voice within HOLDAL Group, the iconic Lebanese family business founded by her grandfather in 1947. From her early days working at L’Oréal and LVMH to becoming a driving force behind HOLDAL’s transformation, Maissa opens up about the values that shaped her, the challenges of stepping into a legacy, and the responsibility of building a future rooted in purpose.

HOLDAL isn’t just a distributor, it’s a powerhouse representing global brands like L’Oréal, Lancôme, La Roche-Posay, Diesel, Ray-Ban, and The Body Shop.

This conversation dives deep into family, leadership, sustainability, and what it means to do business differently in Lebanon today.

The episode is now live on our social media platforms, tune in and get inspired by our sincere partners.

To watch the podcast, click on the link below:

https://testusjedu-my.sharepoint.com/personal/caroline_haddad_usj_edu_lb/_layouts/15/stream.aspx?id=%2Fpersonal%2Fcaroline%5Fhaddad%5Fusj%5Fedu%5Flb%2FDocuments%2FDesktop%2FPODCAST%2Fmaissa%2Emp4&referrer=StreamWebApp%2EWeb&referrerScenario=AddressBarCopied%2Eview%2E8df9a5a4%2D4790%2D4d31%2D84cd%2D2bedfc41593a