AI in Business: Innovate, Automate & Dominate, a workshop like no other!

Our Business Conferences course reached a new level as students had the incredible opportunity to dive into the world of Artificial Intelligence in business with Dr. Lisa Chrabieh Beyrouthi. With over 25 years of experience in brand management, leadership, and professional development, and currently pursuing a PhD in Tourism & Cultural Development at USJ, our guest speaker guided our students through a dynamic, interactive, and transformative session.

Highlights of the workshop:
• Understanding the AI revolution and its impact on business efficiency and productivity
• Exploring AI-powered knowledge management and workflow automation tools
• Learning strategies to implement AI for business transformation while keeping critical thinking, creativity, and leadership at the center

This session demonstrated that AI is not just a tool, but a game-changer for modern business, empowering companies to innovate, automate, and lead their industries.
Our students walked away with actionable insights, hands-on experience with AI-driven tools, and inspiration to leverage AI for real-world business impact.