Mastering the art of public speaking and communications

July 2025


In July 2025, CFP-USJ tailor-made and delivered a two-day Communication and Public Speaking training for the TotalEnergies team, led by international media expert and former UN spokesperson Charbel Raji. The program combined storytelling, voice modulation, executive presence, and digital messaging, equipping participants with practical tools to speak with clarity, lead with confidence, and communicate with purpose. Through interactive exercises and real-world scenarios, participants strengthened their ability to engage audiences, convey messages effectively, and enhance their professional communication skills in both internal and public-facing contexts.

Learning Outcomes:

•    Apply principles of strategic leadership communication and effectively prepare for diverse audiences.
•    Create and customize content using storytelling techniques to make presentations engaging and relatable.
•    Demonstrate confidence through advanced body language, voice modulation, and posture management.
•    Align personal appearance with corporate brand values while respecting cultural diversity in multinational contexts.
•    Communicate effectively on digital platforms, including online meetings, social media, and short video formats.
•    Employ negotiation techniques and enhance executive presence by managing sensitive questions and mastering non-verbal cues.

 



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