It was a great honor and privilege for the Dean of USJ Business School, Prof. Fouad Zmokhol, to actively participate in the 2025 edition of the MENA-OECD Business Advisory Board (BAB) held at Expo City Dubai (UAE), with the support of the Ministry of Economy and Tourism of the United Arab Emirates.

At the core of our mission is engaging businesses and business associations. Prof. Zmokhol was pleased to share his expertise on enhancing competitiveness, driving innovation, creating opportunities, and championing entrepreneurship as a catalyst for inclusive growth and resilience. Entrepreneurship, ultimately, is about making the world a better place, and our shared goal is to ensure that policy frameworks empower and sustain this vision.

The productive discussions and exchanges centered on:

• Diversification, connectivity, and regional integration as essential pillars for resilience and job creation.

• Mobilizing private investment to fuel innovation and digital transformation.

• Exploring job-rich opportunities in key sectors such as tourism, agribusiness, and entrepreneurship.