Our colleague and faculty member, Pr. Dabbous proudly represented USJ Business School at the 8th International Conference on Entrepreneurship for Sustainability and Impact (ESI 2025), hosted by Qatar University, a prestigious international platform dedicated to advancing research and practice in sustainable entrepreneurship. During the conference, she presented the results of a high-impact research project illustrating how SMEs in the tourism industry across the MENA region can strategically leverage META digital tools to foster sustainable competitiveness and long-term performance in the MENA region.

This META-funded project reflects the strength of regional academic collaboration and was carried out in partnership between USJ Business School and professors from the Lebanese American University. This participation underscores USJ Business School’s commitment to research excellence, innovation, and international academic visibility, empowering students and faculty to actively shape the future of sustainable and digital business.