USJ Business School is pleased to share the latest publication of its faculty members, Pr. Charbel Chedrawi, Pr. Gloria Haddad and Dr. Souheir Osta, alongside colleagues, Pr. Abbas Tarhini and Pr. Nahil Kazoun, entitled “Exploring the Impact of Responsible AI Usage on Users’ Behavioral Intentions”, published in the prestigious Q1 Journal of Innovation & Knowledge (2025) — Scopus-indexed.

As AI becomes a defining force in our lives, how can we ensure it is used responsibly, ethically, transparently, and humanely?

Key insights:

• Responsible AI practices, fairness, autonomy, justice, beneficence, and explicability are the strongest predictors of AI adoption.

• People embrace AI when it reflects ethical values, not only efficiency or convenience.

• The study introduces an extended UTAUT model integrating Responsible AI, linking technology adoption with moral accountability.

• Using Structural Equation Modeling (SEM), it explains nearly 60% of users’ behavioral intentions toward AI adoption.

Building trust in AI, especially in emerging markets like Lebanon, depends not just on innovation but on responsibility, transparency, and human-centered design.

“The future of AI isn’t just about what it can do, it’s about what it should do.”

Read the full article: https://doi.org/10.1016/j.jik.2025.100813

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