The Master in Marketing and Advertising at IGE offers a wide variety of courses about the different facets of marketing from the first semester of the first year. Teaching is provided by professors well-known for their academic research and by professionals working in leading companies or in their own companies The program includes around 250 hours of courses entirely dedicated to marketing, dealing with marketing innovation, branding, communication, digital marketing, social media as well as tools for research in marketing. In addition, the master ends with the writing and oral defense of a thesis.
Train managers specialized in marketing and communication, with multiple skills such as being able to:
Regional Agency Sales Manager at Google - UAE
I reached a key management position at Google thanks to a unique combination of hard work and perseverance, and the academic program I had at IGE. IGE offers a great learning ecosystem that allowed me to hone my skillset and gain great insights into the marketing field. On one hand, the diversity of the courses provides you with valuable knowledge in all aspects of marketing (product/brand, consumer, communication, digital, commercial, distribution). On the other hand, the professors combine years of professional experience and academic knowledge, allowing to foster a unique exchange environment between faculty and students. The more you ask, the more you learn at IGE. To end, this program allowed me to develop useful skills for my career and played a key role in my success.
