This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition. The course takes a general management perspective, viewing the firm as a whole, and examining how policies in each functional area are integrated into an overall competitive strategy. The key strategic business decisions of concern in this course involve selecting competitive strategies, creating and defending competitive advantages, defining firm boundaries and allocating critical resources over long periods. Decisions such as these can only be made effectively by viewing a firm holistically, and over the long term.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

Méthode(s) d'évaluation : Examen final, Participation et assiduité, Projets

Référence :
• Strategic Management and Business Policy, 10 Ed., Thomas L. Wheelen, J. David Hunger Pearson- 2015 • Thinking Strategically, Avinash Dixit, Barry Nalebauf, Norton, 2014 • Blue Ocean Strategy, W. Chan Kim, Renee Mauborgne, Harvard Business Press, 2005 • Marketing Warfare, J. Trout, A. Ries, McGraw-Hill 1986