Sponsorship & Events

The Aim of this course is to introduce the students to the sponsorship industry by having a brief about the sponsorship management competency, the sponsorship standards, the risk management of sponsorship, the influence of sponsors on the market demand and companies improvement, the different types of sponsorship and its implications to the events industry, the difference between sponsorship and fundraising, the sponsors trend and the new economies such as UAE, China and Singapore on the international event industry, the different issues directly recognized by the sponsorship, the strategy and management of the sponsors, the risk and the operations of the sponsors. After completing this course, students should be able to: 1. Define the specific characteristics and current trends of the sponsorship industry 2. Discuss the macro-environment forces affecting the international events industry 3. Recognize the complex issues to tackle in events management: risks, sponsorship, legal compliance, bidding, resources 4. Analyze and classify the Lebanese market demand and supply 5. Plan and execute a sponsorship proposal 6. Effect of sponsors on sales & marketing 7. Analyze and assess a case study related to sponsorship (how to improve a sponsorship process of ……).

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

Méthode(s) d'évaluation : Examen final, Participation et assiduité, Travail personnel

Référence :
Silvers, J. R., Bowdin, G. A. J., O’Toole, W. J., & Nelson, K. B., Towards an International Event Management Body of Knowledge (EMBOK), Event Management, 2006 McDonnell.I, Bowdin.J, Allen.J, Harris.B and, O’Toole.W, Event Management, 2006 Papadimitriou.D, Dounis.T and Apostolopoulou.A, Event Sponsorship as a Value Creating Strategy for Brands Edwards,D. Presbury,R., Incorporating Sustainability In Meetings and Event Management Education’, International Journal of Event Management Research, 2005 Harris,V., Management Practice Event Management: a New Profession, Event Management, 2004

Ce cours est proposé dans les diplômes suivants
 Master en hospitality management - option : gastronomie et style de vie libanais et méditerranéens
Master en marketing et publicité