063SEMNM2

Research Methodology

Main objectives of the course: To Provide a foundational understanding of the basic concepts and principles of research, including the scientific method, hypothesis formulation, and the importance of research in various fields. To teach students how to design and plan a research study, including selecting appropriate research methods, defining research questions or hypotheses, and outlining the overall structure of the research.


Temps présentiel : 17.5 heures


Charge de travail étudiant : 282.5 heures


Méthode(s) d'évaluation : Projets de recherche


Référence :
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Ce cours est proposé dans les diplômes suivants
 Master en marketing et publicité