063DGAFM3

Digital Advertising format

This course aims to familiarize students with various types of digital advertising formats and digital tools. Students should gain a comprehensive understanding of the strengths, limitations, and best practices associated with each format allowing them to plan, create, and implement effective digital advertising campaigns across digital platforms and devices. They will be equipped with the necessary tools for creating compelling content, alternating outbound and inbound marketing communication actions for an optimized strategy.


Temps présentiel : 17.5 heures


Charge de travail étudiant : 57.5 heures


Méthode(s) d'évaluation : Examen final


Référence :
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Ce cours est proposé dans les diplômes suivants
 Master en marketing et publicité