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Marketing, e-business, e-commerce

The course provides students with an in-depth introduction to the field of e-commerce. it focus on concepts that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy. The course emphasizes the three major driving forces behind e-commerce: business development and strategy, technological innovations, and social controversies and impacts. Each of these driving forces is represented in every chapter, and together they provide a strong and coherent conceptual framework for understanding e-commerce.

Temps présentiel : 50 heures

Charge de travail étudiant : 20 heures

Méthode(s) d'évaluation : Enseignement à distance, Examen final