The objective is to present through a simple integrative strategic-management model the fundamental sequence of strategy formulation, implementation and evaluation. The content is a complete coverage of strategy formulation issues such as business ethics, global versus domestic operations, vision/mission, matrix analysis, partnering, competitive analysis, guidelines for conducting an internal/external strategy assessment.

Temps présentiel : 25 heures

Charge de travail étudiant : 10 heures

Méthode(s) d'évaluation : Etude de cas, Examen final, Participation et assiduité

Référence :
- Textbook Fred R. David: Strategic Management :Concept and Cases, Arab World Edition, Pearson International Edition. - In order to allow student to make an optimum use of technology online exercises at www.prenhall.com/david or www.strategyclub.com will provide additional information on the concepts being presented in the chapters. - Globstrat User Guide - Additional references: Fred R. David, Abbas Ali, Abdulrahman Al Ali : “Strategic Management: Concepts and cases”, Pearson. Thomas L. Wheelen, J .David Hunger, Alan N. Hofman, Charles E. Bamford: “Strategic Management and Business Policy Globalization, Innovation and Sustainability” 14th Edition - Pearson