063TVEGL1

Sales Techniques

The first contact a student with working life is most often through a trade with respect to the sale. Good salespeople are highly sought after by companies. The Objective of the course is to train students in the latest sales techniques, and sense of professionalism to make the obligatory passage through the sale within the company, a pleasure. Student acquires basic skills that will be useful throughout his career.


Temps présentiel : 17.5 heures


Charge de travail étudiant : 32.5 heures


Méthode(s) d'évaluation : Examen oral, Participation et assiduité, Travaux pratiques contrôlés


Référence :
• Baudier Michel, "I sell successfully," Maxima Edition • Neil Rackham, "Rethinking the sales force," Huthwaite Research Group • Robert Cialdini, "Influence", University of Arizona • Eric Gould, "Negotiation tactics" • Desmond Morris, "the naked ape" • Eric Berne, "what do you say you say hello Effective" • www.justell.com • www.salesdoctor.com www.huthwaite.com

Ce cours est proposé dans les diplômes suivants
 Licence en marketing et publicité
Licence en marketing et publicité
Licence en informatique appliquée aux entreprises
Licence en informatique appliquée aux entreprises
Licence en arts culinaires et management de la restauration
Licence en arts culinaires et management de la restauration