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Acceptance and use of e-services by baby boomers in the post Covid-19 pandemic

Description :

The covid-19 pandemic had a large impact on consumers around the world and disrupted the world economy because of the confinement and the lockdown that were implemented to reduce the spread of the virus. The available technologies, applications and e-services platforms such as the platforms for e-commerce, e-banking, videoconferencing and VPN for distance work, were used to keep the corporate activities and satisfy the consumers’ needs. Will the widespread use of these technologies by the generation of baby boomers continue after the end of the pandemic? For the generation of baby boomers, will the new economy prevail over the old economy?

Titulaire :
MATAR Leonel

Contact USJ :
leonel.matar@usj.edu.lb

Projet présenté au CR, le : 01/05/2022

Projet achevé auprès du CR : 01/05/2023