En | Ar

063ECOML3

E-commerce

In this course, we will learn the differences between traditional commerce and ecommerce and how the latter has drastically changed the way we do business. We will equally understand consumer behavior when it comes to online shopping, what attracts them, what they look for and how to work around the lack of touch and feel of the product. We will equally identify what are they key elements that make an e-commerce website successful through a detailed case study on Amazon. We will also determine which marketing tools are specific for e-commerce, aimed at increasing website exposure and consequently, traffic, sales and revenues. Finally, we will take a look at how technology is impacting businesses and how to deal with e-commerce problems, whether beforehand or once the website is up and running.


Temps présentiel : 17.5 heures


Charge de travail étudiant : 32.5 heures


Méthode(s) d'évaluation : Evènement, Examen final, Examen partiel, Participation et assiduité, Travail personnel


Référence :
- Ecommerce Management by The University of Calicut - Big Commerce resources - Hubspot Academy - Google Academy - Shopify - Facebook - Amazon - Instagram

Planification
JourPeriodeSalle
Ven 03/09/202115:00 - 16:15CST-IGE-2-11
Ven 10/09/202115:00 - 16:15CST-IGE-2-11
Ven 17/09/202115:00 - 16:15CST-IGE-2-11
Ven 24/09/202115:00 - 16:15CST-IGE-2-11
Ven 01/10/202115:00 - 16:15
Ven 08/10/202115:00 - 16:15
Ven 22/10/202115:00 - 16:15
Ven 29/10/202115:00 - 16:15
Ven 05/11/202115:00 - 16:15
Ven 12/11/202115:00 - 16:15
Ven 19/11/202115:00 - 16:15
Jeu 25/11/202111:00 - 12:15
Ven 26/11/202115:00 - 16:15
Ven 03/12/202115:00 - 16:15
Ven 03/09/202116:30 - 17:45CST-IGE-2-12
Ven 10/09/202116:30 - 17:45CST-IGE-2-12
Ven 17/09/202116:30 - 17:45CST-IGE-2-12
Ven 24/09/202116:30 - 17:45CST-IGE-2-12
Ven 01/10/202116:30 - 17:45
Ven 08/10/202116:30 - 17:45
Ven 22/10/202116:30 - 17:45
Ven 29/10/202116:30 - 17:45
Ven 05/11/202116:30 - 17:45
Ven 12/11/202116:30 - 17:45
Ven 19/11/202116:30 - 17:45
Jeu 25/11/202109:30 - 10:45
Ven 26/11/202116:30 - 17:45
Ven 03/12/202116:30 - 17:45
Ce cours est proposé dans les diplômes suivants
 Licence en hospitality management
Licence en hospitality management
Licence en marketing et publicité
Licence en marketing et publicité
Licence en informatique appliquée aux entreprises
Licence en informatique appliquée aux entreprises
Licence en arts culinaires et management de la restauration
Licence en arts culinaires et management de la restauration