En | Ar

063ECOML3

E-commerce

In this course, we will learn the differences between traditional commerce and ecommerce and how the latter has drastically changed the way we do business. We will equally understand consumer behavior when it comes to online shopping, what attracts them, what they look for and how to work around the lack of touch and feel of the product. We will equally identify what are they key elements that make an e-commerce website successful through a detailed case study on Amazon. We will also determine which marketing tools are specific for e-commerce, aimed at increasing website exposure and consequently, traffic, sales and revenues. Finally, we will take a look at how technology is impacting businesses and how to deal with e-commerce problems, whether beforehand or once the website is up and running.


Temps présentiel : 17.5 heures


Charge de travail étudiant : 32.5 heures


Méthode(s) d'évaluation : Evènement, Examen final, Examen partiel, Participation et assiduité, Travail personnel


Référence :
- Ecommerce Management by The University of Calicut - Big Commerce resources - Hubspot Academy - Google Academy - Shopify - Facebook - Amazon - Instagram

Planification
JourPeriodeSalle
Mar 19/01/202113:30 - 14:45CST---
Mar 26/01/202113:30 - 14:45CST---
Mar 02/02/202113:30 - 14:45CST---
Mar 16/02/202113:30 - 14:45CST---
Mar 23/02/202113:30 - 14:45CST---
Mar 02/03/202113:30 - 14:45CST---
Mar 09/03/202113:30 - 14:30CST---
Mar 16/03/202113:30 - 14:45CST---
Mar 23/03/202113:30 - 14:45CST---
Mar 30/03/202113:30 - 14:45CST---
Mar 13/04/202113:30 - 14:45CST---
Jeu 15/04/202111:00 - 12:15CST---
Mar 20/04/202113:30 - 14:45CST---
Jeu 22/04/202111:00 - 12:15CST---
Mar 27/04/202113:30 - 14:45CST---
Mar 11/05/202112:00 - 14:00CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Mer 27/01/202119:45 - 20:15CST---
Mer 24/03/202118:00 - 19:15CST---
Mer 24/03/202119:30 - 20:45CST---
Mer 31/03/202118:00 - 19:15CST---
Mer 31/03/202119:30 - 20:45CST---
Mer 07/04/202118:00 - 19:15CST---
Mer 07/04/202119:30 - 20:45CST---
Mer 14/04/202118:00 - 19:15CST---
Mer 14/04/202119:30 - 20:45CST---
Mer 21/04/202118:00 - 19:15CST---
Mer 21/04/202119:30 - 20:45CST---
Mer 28/04/202118:00 - 19:15CST---
Mer 28/04/202119:30 - 20:45CST---
Ce cours est proposé dans les diplômes suivants
 Licence en hospitality management
Licence en hospitality management
Licence en marketing et publicité
Licence en marketing et publicité
Licence en informatique appliquée aux entreprises
Licence en informatique appliquée aux entreprises
Master en marketing et publicité
Master en marketing et publicité
Licence en arts culinaires et management de la restauration
Licence en arts culinaires et management de la restauration