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Managing Advertising Agencies

Advertising management course encompass the arsenal of tools marketers use to position their brands in the minds of consumers to create a desirable image, product awareness, purchase interest, and loyalty. In this full semester course, the student will learn about all major advertising agencies. The type of advertising agencies that are available in the market and how do they operate. As a member of an Advertising Agency, Student will learn the inner workings and structure of a full-service marketing communications agency. The students will learn the management of an account that can be profit and non-profit organizations, working on a variety of small and large projects that will provide the students with real-world experience.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 32.5 heures

Méthode(s) d'évaluation : Examen partiel, Participation et assiduité, Travail personnel

Référence :
Whatever you think, think the opposite by Paul Arden Damn good advice for people with talent by George Lois Brutal simplicity of thought by Saatchi www.adsoftheworld.com www.adweek.com

Ce cours est proposé dans les diplômes suivants
 Licence en marketing et publicité