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063MKGUL6

Guerilla Marketing

Guerilla Marketing is a modern and unconventional approach used to enable entrepreneurs to use minimal resources VS bigger competitors. This approach that was introduced by Dr. Jay Conrad Levinson (the father of modern marketing). His approach was recently adopted by top notch university e.g. Berkley, and Stanford. The Concept and application is based on implementing tactics and schemes to ensure high results with the most effective tools, where also depends on the hit , run and creativity to establish a concrete process.


Temps présentiel : 17.5 heures


Charge de travail étudiant : 32.5 heures


Méthode(s) d'évaluation : Examen final, Participation et assiduité, Projets


Référence :
“Guerrilla Marketing” Hachette, Jay Conrad Levinson 1984, ISBN: 978074813891 Open Source, Riachi e. Alfred

Planification
JourPeriodeSalle
Ven 22/01/202113:30 - 14:45CST---
Ven 29/01/202113:30 - 14:45CST---
Ven 05/02/202113:30 - 14:45CST---
Ven 12/02/202113:30 - 14:45CST---
Ven 19/02/202113:30 - 14:45CST---
Ven 26/02/202113:30 - 14:45CST---
Ven 05/03/202113:30 - 14:45CST---
Ven 26/03/202113:30 - 14:45CST---
Ven 09/04/202113:30 - 14:45CST---
Ven 16/04/202113:30 - 14:45CST---
Ven 23/04/202113:30 - 14:45CST---
Ven 07/05/202115:00 - 17:00CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Ce cours est proposé dans les diplômes suivants
 Licence en hospitality management
Licence en marketing et publicité
Licence en arts culinaires et management de la restauration