In this course, we will learn the differences between traditional commerce and ecommerce and how the latter has drastically changed the way we do business. We will equally understand consumer behavior when it comes to online shopping, what attracts them, what they look for and how to work around the lack of touch and feel of the product. We will equally identify what are they key elements that make an e-commerce website successful through a detailed case study on Amazon. We will also determine which marketing tools are specific for e-commerce, aimed at increasing website exposure and consequently, traffic, sales and revenues. Finally, we will take a look at how technology is impacting businesses and how to deal with e-commerce problems, whether beforehand or once the website is up and running.
Temps présentiel : 17.5 heures
Charge de travail étudiant : 32.5 heures
Méthode(s) d'évaluation : Examen final, Participation, Projets