En | Ar


Introduction to Business

This course provides students with a general overview of the business world. It tackles topics from a contemporary perspective that links theory to practice. Topics namely revolve around “setting the stage: business of the business”, “business ownership”, “leadership, ownership and operations”, “employees motivations” and “marketing, sales and customer support” categories.

Temps présentiel : 35 heures

Charge de travail étudiant : 70 heures

Méthode(s) d'évaluation : Examen final, Travaux pratiques contrôlés

Référence :
Business in Action, 2020 Global Edition, 9th Edition, Bovee and Coulter.

Ce cours est proposé dans les diplômes suivants
 Licence en gestion et management