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Omnichannel marketing

-Ecommerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales and with an optimized and well developed website you can not only achieve these goals but also offer your customers around the clock, convenient service, that can boost. The COVID-19 crisis accelerated the expansion of e-commerce towards new firms, customers and types of products. In this course, we will go deep into the fundamentals of ecommerce and work and create an ecommerce website (Ecomz) and learn how can amplify and spread our products and services.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

Méthode(s) d'évaluation : Examen final

Référence :

Ce cours est proposé dans les diplômes suivants
 Master en marketing et publicité