By the end of the course, participants should have a well-rounded understanding of lobbying and influencer marketing, along with the skills needed to develop and implement effective strategies in both areas. The course aims to prepare individuals for roles that involve influencing public opinion, shaping policies, and leveraging influencers for marketing success.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 25 heures

Méthode(s) d'évaluation : Examen final, Projets

Référence :
-