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Luxury and Digital Challenges

By the end of the course, participants should be equipped with the knowledge and skills: To navigate the digital challenges and opportunities within the luxury sector, ensuring that luxury brands can thrive in the digital age while maintaining their distinctive attributes. And to explore the ongoing digital transformation within the luxury industry, addressing how brands are adapting their business models, customer experiences, and operations to leverage digital technologies.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

Méthode(s) d'évaluation : Examen final

Référence :

Ce cours est proposé dans les diplômes suivants
 Master en marketing et publicité