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Media Training

This course is designed to help students deal effectively with the media. It explores the various conceptual foundations in relation to approaching traditional and new media and provides the practical application of these foundations. The course will help students develop confidence in sending out clear messages, while remaining in control of message creation throughout any type of media exposure, interview, or public speaking opportunity. The course will cover body language, audience analysis, message creation and delivery as well as evaluation tools.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 35 heures

Méthode(s) d'évaluation : Examen final, Exposé oral, Participation, Travaux pratiques contrôlés

Référence :
Walker, T.J. & Todtfeld, J. (2007). Media training A to Z: A complete guide to controlling your Image, message and sound bites. Media Training Worldwide. Pease, A. & Pease, B. (2006). The definitive book of body language: The hidden meaning behind people's gestures and expressions. Random House Publishing Group.

Ce cours est proposé dans les diplômes suivants
 Licence en gestion et management