professeur - PhD
(+961) 1 421 000 ext 4421 georges.aoun@usj.edu.lb
Professeur Marketing
Publications
● Cutting edge Technologies for the Development
of Asian countries, Journal of Asia Business Studies (co-author with Harfouche
A, Di Marco M, Bou Saba P) Emerald (Feb. 2022) DOI (10.1108/JABS-02-2022-0049)
(Scopus)
● Product customization by innovative entrepreneurs, (co-author with Boustani N. and Boustani Z.) Lecture notes in Information Systems and Organization—LNISO, Springer (2021)
-● Fighting Covid-19 in a Multi-Crisis Context:
Case of Lebanon (co-author with Barakat K.), Community, the Economy, and
COVID-19: Lessons from Multi-Country Analyses of the SARS-CoV-2 Pandemic, Springer (2022)
● Organizational
Change and ERP Implementation: the case of a university hospital,(co-author
with RASSI R.) Lecture notes in
Information Systems and Organization—LNISO, Springer (2021).
● Does
the Political Candidate’s Quality Lead to Satisfaction? Transposition of the
SERVQUAL Model to Politics (VOTQUAL): Case of the Loyal Lebanese Voter,
(co-author with Walid Abou Khalil), Journal of Political Marketing, Francis
& Taylor, February 2020 (ABDC list & scopus)
●
Transformational process of the implementation of an Information System
dispositive in an organization, (co-author with HARFOUCHE A. & ARIDA J.) Lecture notes in Information system and
Organization, ICT for an inclusive world, volume 35, January 2020, pp 453-466
(scopus)
● Motivation
of the Sharing Economy users in the Middle East: The Case of Lebanon,
(co-author with Leonel Matar) Journal of Internet and e-Business studies,
Volume 2019, January 2019 Proquest
● The Challenges and Opportunities of the
Sharing Economy: The Case of a Developing Economy, (co-author with Leonel
Matar) Journal of Business and Economics, Volume 9, Number 2, February 2018
● Congruence in advertising, how can
communication deal with cultural diversity? The case of HSBC campaign, (Co-author with Josep Luis Del
Olmo and Stephane Bourliataux-Lajoinie) Cahiers de recherche du Vallorem, Tours 2016
● L’entreprise face aux défis de la
responsabilité sociale et de la diversité, (Co-author with Carole Verne)
Génération marketing et sciences de gestion, Economica, 2016, pages 152-160
●
L’influence des facteurs culturels sur le marketing international, (Co-author
with Carole Verne) le professeur de management à 360˚, Vuibert, 2015, pages
65-71 (Label FNEGE)
● Managing diversity in the
workplace (Co-author with Tony Gibeily), Small and Medium-Sized Enterprise
& Entrepreneurship Review, Volume 5 issue 1, 2013
● Reasons for the intensive exchange on social media: the case of a small country, From closed to open innovation a game changer for value, MENACIS 2020, Casablanca 2020
● Social Media and the Theory of Social Exchange” Proceedings of the 34th International Business Information Management Association (IBIMA), 13-14 November 2019, Madrid, Spain, p. 4328
● Understanding Consumer Use of Search and Meta-search Engine as Decision Aids, The Impact of Artificial Intelligence on Business and Society, ICTO 2019, Lille October 2019
● Information Asymmetry in the Age of Big Data Analytics, Cognitive Analytics Management Conference 2018, American University of Beirut, November 2018.
● The Peril and Promise of Peace Marketing: Perspectives from Lebanon, 43rd Annual Macromarketing Conference, Leipzig, Germany, July 2018
● Marketing to end war and sustain peace, American Marketing Association Innovation & sustainability in Marketing, San Fransisco, August 2017
● The challenges and
opportunities of the sharing economy, Sharing for a sustainable world,
Université de Namur, Belgique, July 2017
Marketing operationnel
• Chevalier dans l'ordre des palmes academiques
• Medaille de merite de l'Universite
• Membre de l'Academie des sciences commerciales