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Initiation à l’E-Tourism

This course enhances the student skills in information and communication technology (ICT) generally: ecommerce, digital marketing as well as social media and networking. It fundamentally addresses religious tourism. Concise Objectives: - Identify the major religious attractions in Lebanon - Grasp the main terminologies in ICT - Better understand the impact of the internet and its respective users - Establish more influential websites…

Temps présentiel : 5 heures

Charge de travail étudiant : 20 heures

Méthode(s) d'évaluation : Examen final, Examen partiel

Référence :
Buhalis, D. 2003. Etourism: Information technology for strategic tourism management: Prentice Hall Kingsnorth, S. 2019. Digital marketing strategy: An integrated approach to online marketing (2nd edition): CPI Group Raj, R. 2015. Religious tourism and pilgrimage management: An international perspective (2nd edition): CABI