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063LXBIM2	Management of Luxury Brands Identity
	Institute of Business Administration 3 crédits Managing a brand in the luxury industry is very complex. This course will teach students the basis of brand management and how to implent a brand spirit across all the activities . Temps présentiel : 17.5 heures Charge de travail étudiant : 57.5 heures

063LXBIM2

Management of Luxury Brands Identity

Institute of Business Administration 3 crédits

Managing a brand in the luxury industry is very complex. This course will teach students the basis of brand management and how to implent a brand spirit across all the activities .

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

	Ce cours est proposé dans les diplômes suivants
	Master en hospitality management - option : luxe et style de vie

Saint Joseph University of Beirut

Management of Luxury Brands Identity