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Manager l'innovation - Management et analyse de la valeur

By the end of the course, participants should be equipped with the knowledge and skills to effectively manage innovation by leveraging value management principles, creating value for stakeholders, and ensuring the success of innovative initiatives. Main objectives: To develop a comprehensive understanding of how innovation and the creation of value are interconnected within the context of organizational management, and to introduce the principles and concepts of value analysis. Explore methodologies and tools for assessing and enhancing the value proposition of products, services, and processes.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 32.5 heures

Méthode(s) d'évaluation : Projets

Référence :

Ce cours est proposé dans les diplômes suivants
 Master en marketing et publicité