This course provides students with an introduction to advertising translation. Various methods of analysis and methodological approaches will be explored to comprehensively understand the multifaceted aspects of advertising discourse and strategies. Special attention will be given to advertising communication in Arabic and English. To effectively engage an audience and bring about behavioral change, advertising translators must exhibit an exceptional understanding of advertising copy. This is particularly crucial given the potential significant differences between the target audience and communicative context of the translation compared to the source advertisement. Emphasis will be placed on equipping students with the skills necessary to navigate these nuances and successfully convey the intended message across languages and cultures.

Temps présentiel : 15 heures

Charge de travail étudiant : 50 heures

Méthode(s) d'évaluation : Examen final, Examen partiel, Travaux pratiques contrôlés