Objectif :
Whether you want to run a commercial art gallery, an art space, an art foundation or your own private art collection, this certificate will equip you with a wide range of strategic, managerial, marketing & sales, and creative skills. Our certificate also targets any person interested in learning the fundamentals of Art and Gallery Management.
Our certificate offers a practical approach on how to manage an art space and/or an art collection. It also aims at understanding the art market dynamics, developing a business identity, and exploring the relationship between the art professionals and the other stakeholders in the art eco-system field (Museums, Auctions houses, collectors, cultural institutions, etc.) in the Middle East and internationally.
Our certificate will also enhance your skills in analyzing the role of communication, public relations, art networking and art marketing, management, for you to establish a reputable and long-lasting recognition in the art field.
By the end of this program, participants will be able to:
• Understand the Art Market: Identify key players and dynamics in both regional and international art markets and distinguish between primary and secondary markets.
• Develop Artist Relationships: Learn how to select, manage, and build long-term relationships with artists, fostering trust and collaboration.
• Master Gallery Operations: Gain practical knowledge in gallery management, including curation, project coordination, accounting, and inventory systems.
• Implement Marketing and Sales Strategies: Develop effective strategies for promoting artists, establishing public relations, and engaging with collectors through art fairs and digital platforms.
• Navigate Legal and Financial Aspects: Understand the legal rights of artists, contracts, art insurance, and financial aspects of art investments, including pricing and risk management.
Contenu :
Whether you want to run a commercial art gallery, an art space, an art foundation or your own private art collection, this certificate will equip you with a wide range of strategic, managerial, marketing & sales, and creative skills. Our certificate also targets any person interested in learning the fundamentals of Art and Gallery Management.
Our certificate offers a practical approach on how to manage an art space and/or an art collection. It also aims at understanding the art market dynamics, developing a business identity, and exploring the relationship between the art professionals and the other stakeholders in the art eco-system field (Museums, Auctions houses, collectors, cultural institutions, etc.) in the Middle East and internationally.
Our certificate will also enhance your skills in analyzing the role of communication, public relations, art networking and art marketing, management, for you to establish a reputable and long-lasting recognition in the art field.
By the end of this program, participants will be able to:
• Understand the Art Market: Identify key players and dynamics in both regional and international art markets and distinguish between primary and secondary markets.
• Develop Artist Relationships: Learn how to select, manage, and build long-term relationships with artists, fostering trust and collaboration.
• Master Gallery Operations: Gain practical knowledge in gallery management, including curation, project coordination, accounting, and inventory systems.
• Implement Marketing and Sales Strategies: Develop effective strategies for promoting artists, establishing public relations, and engaging with collectors through art fairs and digital platforms.
• Navigate Legal and Financial Aspects: Understand the legal rights of artists, contracts, art insurance, and financial aspects of art investments, including pricing and risk management.
Langue(s) d'enseignement :
Français
Récurrence :
Forme :
À distance
Lieu :
Rectorat
Nombre d'heures :
40.00 heures
Droit d'inscription :
720 US payables à la banque Audi ou au secrétariat de l'institution
Personne à contacter :
Saint Joseph University of Beirut